Here is What You'll Learn
Is Instagram still relevant? Should we still focus our attention on Instagram? We'll take a deep dive into the platform through statistics that tell us where Instagram is headed and what we need to focus on
Building a Cohesive Aesthetic
Your IG grid doesn’t have to be a perfect checkerboard of quotes and stock images like we strived to create in 2018, so what DOES it need to be? We give you the low down.
Brie's ABC Formula for writing Instagram Captions
Learn how to make it about the customer and still sell your product through Brie's ABC formula for captions that get engagement.
Hashtags are Life
Increase your reach by stepping up your hashtag game. Discover best practices for working with the Instagram algorithm when it comes to growing your following organically.
The Power of Instagram Stories
Imagine if all that time you put into a post was seen by loyal viewers everyday? That’s the power of daily engagement through Instagram Stories
Make em Stick
How to use stickers in a sophisticated way that is both fun for the viewer and informative towards how you market, the products you create and the services you have on offer. (Including how to make your own!)
Why we need to plan for the dark side...
Dark Social is where social media communities are headed - and Instagram Stories are the perfect jumping point. Find out why and how.
Instagram Ads - Using Posts and Stories
Rachel will talk through hat you need to know, how to make them zing and we'll do a live run through of setting them up
About Rachel Klaver
A marketing strategist who's worked with hundreds of small businesses in New Zealand and Australia through her consultancy Identify, Rachel loves helping business owners "turn the light on" and become more confident in running their own marketing, helping them SHOW UP and show their face, tell their story and allow the right people to come and choose them, their service or their products.
She has a particular strength in storytelling and written content creation
Rachel became a marketer after a wide range of other careers including teaching, freelance writing (books and articles), behaviour/leadership trainer.
Identify's focus is helping you with strategy and training, then helping you set up your Facebook/Instagram ads, and marketing automation to help build on the hard work you've done with your organic posting.
About Brie-Ann Timings
Brie moved into social media when her dad had a problem - how to find a way to communicate best with his hundreds of students from his Canadian college. Brie rose to the challenge and proved that using Facebook and Instagram gave the college an ability to connect, engage and build trust in a large organisation at the most personal of levels.
Since then Brie's worked with a wide range of businesses both in Canada and NZ, helping business owners become confident with the platforms, and providing them with a content solution that helps their followers trust them and choose them. She now works both as a Facebook/Instagram trainer and a social media manager for busy business owners through her business Simple Life Social
All of that's important but what you also need to know is Brie is DELIGHTFUL with a gorgeous bright and bubbly energy and she'll make the Webinar super interesting, well paced and full of awesome info as well as making you laugh a little along the way!
(Rachel wrote this by the way because she's a mega fangirl of Brie)
What Other People Say about Rachel and Brie
I have attended a number of presentations by Rachel Klaver from Identify Marketing. I can thoroughly recommend her. Her super power is being able to present the information in an understandable, usable and inspiring way. And she does it all while making each person feel valued and noticed. I highly recommend Rachel and her insight and experience!
Ruth van der Brink
Brie has been great to work with, has really helped bring the vision of my brand together. Having my social media content taken care of has been a huge time saver and as an owner/operator it has meant my time can be spent working within my business while staying present on social media platforms.
I found Rachel, incredibly personable, relevant and informative. It was such a positive workshop, with a dollop of sparkle, that breaths life back into you as a person, your business and beyond. Thank you so much Rachel!